Create an Ideal Image for your Convenience Store

Create an Ideal Image for your Convenience Store

Image is a major factor for any business. The customer will take just seconds to make a decision about a business and will make an assumption regarding the potential service and the quality of products they will receive based purely on the first impression of the store’s image. This means that getting it right first time will affect the overall success of your business. The image of your convenience store will be made-up consisting of numerous factors;

• Good design
• Clear message
• Appropriate signage
• Quality pictures
• Organised layout

If you successfully achieve the ideal image your customer should see a quality outfit, supplying a high standard of products, hygiene, cleanliness, organisation and excellent customer service all within a matter of seconds.

Design

The design of your image can relate to the graphic design of your signs and also the décor of your store.

• Make your design easy to read and instantly recognisable. The perfect sign design for your store will be unique and should not resemble that of any other brand or business.
• Incorporate bright lighting both internally and externally. Choose lighting that looks professional and not cheap and nasty.
• Keep your store front clean. A dirty and unkempt shop front will deter customers and lead them to think that the inside of your premises is in a similar state to the exterior.

Message

Your message should clearly define your business and your core values in a clear concise form.

• Consider your wording that is displayed to the public. Is it clear and does it portray the message you want it to? Aim to sample your intended message on a select group of people to assess if their reaction is the desired one and if the message works.

Signage

Your main store sign needs to be catchy and should reflect your businesses primary beliefs. Any additional signs need to clearly show the quality that you offer and the value for money that the customer can receive when shopping with you.

• Be clear and concise with your signs. The wording should instantly let the customer understand the quality of your business and the products that it sells.

Pictures

The use of pictures is an ideal way to attract people’s attention. When customers are passing they may not have time to read your signs and messages so a picture should sum up your messages into one visual form. Remember the old saying ‘A picture is worth a thousand words’.

• Use bold, enticing pictures in your shop windows to tempt passing trade. It will also show the quality of your products on offer.

Layout

The external and internal layout of your store can be a good way to attract potential customers and can keep existing customers coming back.

• Create an organised, clean and hygienic store that makes customers want to shop with you.
• Design your store so that produce is easily located and all items are clearly displayed and categorised.
• Island freezers are ideal for maximising floor space whilst attractively displaying stock.

By putting time and effort into the image of your convenience store you can increase your chances of success. The perfect location and a good selection of products will mean nothing unless you can present them in an effective manner that attracts customers and keeps them coming back for more. The ideal image for your store should reflect the quality of the products and services that you supply. By following some simple tips your image is sure to raise your profits.