Information about who we are
For the purpose of the Data Protection Act 1998 (the Act), the data controller is Fridge Freezer Direct Limited (referred to as 'FFD', 'us', 'our' or 'we').
Where the term 'our site' or 'FFD' is referenced it relates to any site that is owned and managed by Fridge Freezer Direct Ltd. namely:
Unit B2, The Rise, Moat Way Industrial Estate, Barwell, Leicestershire, LE9 8EY
More information regarding personal data can be found at the Information Commissioner's Office, the regulatory authority for data protection. You have the right to make a complaint to the ICO at any time however we would appreciate the opportunity to address any concerns and rectify any issues before primary contact is made. Visit ico.org.uk
What data we collect
How we collect your data
You directly provide FFD with most of the data that we collect. This can be through:
- Online registration and creation of account
- When an order is placed through our site
- Voluntary completion of customer survey's, feedback or when emailing us
- Use and viewing of our site via your browser's cookies
- Subscription to newsletters
FFD may also receive your data indirectly from the following sources:
- Third party impartial reviews (Reviews.io)
If you choose to use Amazon Pay and Amazon Login, we will receive only the addresses and contact information on your order.
FFD collects the following personal identification data:
- Email address
- Phone number
- Billing address
- Delivery address (where different from billing address)
- If you contact us, we may keep a record of that correspondence.
- Details to enable us to carry out creditworthiness checks against you.
How we use your data
FFD collects your data so that we can:
- Process your order
- Manage your account and provide customer service
- Occasionally email or call you with special offers on products or services we think you might be interested in
- To notify you of any changes to our services
- To enable us to carry out creditworthiness checks against you
If you are choosing to use a commercial leasing option, this will be arranged through a third party leasing company who are fully FCA and GDPR compliant. We will submit the required data to the relevant source with your consent.
When FFD processes your order, it may send your data to, and also use the resulting information from, credit reference agencies to prevent fraudulent purchases.
How long we store your data
Any personal data which we store will be kept for as long as is necessary to carry out the purpose for which it was primarily collected and to satisfy all accounting, legal and reporting requirements. According to law we are required to retain our customers basic information, even after they cease being our customer, for a period of six years for tax purposes.
When assessing the length of time for which we retain data we take into consideration the sensitivity of the information held, including the type and nature of the data and the potential risk from disclosure or unauthorised use.
You have the right to request deletion of your data at any time through our Right to Erasure form.
Details may be retained indefinitely for statistical or research purposes. In these instances we will anonymise any data held so that it can in no way be connected to you.
Recording of communications
We may monitor, record, store and use any telephone, email or other communication with you in order to check any instructions given to us, for training purposes, for crime prevention and to improve the quality of our customer service.
How we store your data
All data is subject to strict security procedures which prohibit accidental access, use, loss, disclosure or alteration. We employ measures which restrict any person who doesn't need to be privy to the information from accessing your details.
Any information we hold is dealt with in a strictly confidential manner. In accordance with the law, should we suspect any breach to our security systems we will notify you and any other authority that needs to be informed.
How we may use your information for marketing
FFD would like to occasionally send you or call you with information about products and services of ours that we think you may like.
If you have agreed to receive marketing, you have the right to opt out at a later date.
You have the right at any time to stop FFD from contacting you for marketing purposes.
If you no longer wish to be contacted for marketing purposes please contact us either by phone on
What are your data protection rights
We aim to make sure you are fully aware of all of your data protection rights. Every user is entitled to:
The right to access - The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a small fee to meet our costs in providing you with details of the information we hold about you.
The right to rectification - You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete any information which you feel is incomplete.
The right to erasure - You have the right to request that FFD erase your personal data and information in certain conditions. Find our Right to Erasure form here.
The right to restrict processing - You have the right to request that we restrict the processing of your personal data in certain conditions.
The right to object to processing - You have the right to object to our processing of your personal data in certain conditions.
The right to data portability -- You have the right to request that FFD transfer any data that we have collected to another organisation or directly to you, under certain conditions.
If you make a request, we have one month to respond. If you would like to exercise any of these rights, please contact us via email at email@example.com, by post atUnit B2, The Rise, Moat Way Industrial Estate, Barwell, Leicestershire, LE9 8EY or by phone on
Cookies are short snippets of data that are sent to your computer when you visit a website. On subsequent visits to the site, this data is then returned allowing us to recognise you automatically so that we can personalise your experience and provide you with better service.
We use first and third party cookies on our site which may collect information from you. First party cookies are placed by us, third party cookies are placed by the external services which we utilise to improve your experience. All are in accordance with current UK and EU Cookie Law.
Where cookies are deemed 'strictly necessary', you will not be asked for consent and cookies will be applied automatically in line with UK and EU Cookie Law. If you do not wish this cookies to be put in place you are able to block these cookies through your internet browser's settings.
Our site utilises analytics services which allow us to monitor customer interaction with our site. This means that we can improve certain aspects where necessary to give our customers a better browsing and shopping experience. While cookies implemented by these tools will not compromise your privacy you do have the right to disallow these cookies. Where cookies are automatically applied, it may not be possible to gain prior consent however they can be subsequently removed and disabled at any time.
|Name of Cookie||Program||Provider||Type of Cookie||Purpose|
|nocache||Magento||Magento||1st Party||Session id and caching|
|_gat_UA||Google Analytics||Google Inc.||3rd Party||Website statistics and analytics|
You have the right to refuse or disable cookies at any point when you visit our site. This can be done either by declining our invitation to allow cookies or through your internet browser. Many browsers are set to automatically accept cookies by default however, again, this can be changed in your browser privacy settings.
Cookies can be deleted at any point in your internet browser, erasing any stored information. This does mean however, that should you visit our site again you will be unable to quickly access previously visited pages.
Further information on disabling, deleting or controlling cookies is available at http://www.aboutcookies.org.uk/
Privacy policies of other Sites
Our site uses a number of third party links or plug-ins. By clicking on these links and interacting with these features you are agreeing to this company collecting only the necessary information. We do not control the data that these applications collect. The following details our third party links, what they are used for and links to their privacy policies.
Reviews.io - https://www.reviews.co.uk/front/user-privacy-policy - this is an impartial reviews site where customers can share their experiences with FFD Ltd. and leave helpful reviews on products.
Sage Pay - https://www.sagepay.co.uk/policies/privacy-policy - this a PCI compliant, secure site through which card payments are made.
Amazon Pay - https://pay.amazon.co.uk/help/201751600 or https://pay.amazon.co.uk/using-amazon-pay - Amazon Pay makes shopping easier by letting you use your Amazon account information to complete your purchase on FFD. There’s no need to remember multiple logins and passwords for different sites. All you need is your Amazon username and password. It’s a fast, easy, and secure way to shop online.