About Us

A Word from our MD ... 

"Hello and welcome to FFD, a business I am proud to call 'the UK’s premier commercial refrigeration specialists'.

 For the past 11 years we have operated online but in fact our commercial refrigeration pedigree dates back much further to the mid 90’s. In this time we have had the pleasure of advising, specifying and supplying commercial refrigeration to 10’s of thousands of businesses across mainland UK, into Europe and indeed much further afield. Over this time we as a company have continually strived to learn, develop and grow into the business you see before you today. The main pillars of our business are Quality Refrigeration, Value for Money and A1 Customer Service.

Ultimately, the success of FFD is easy for me to quantify. It is solely based on the sublime efforts and dedication of our staff who are committed to making FFD a business where customers can feel assured that both honest, impartial expert advice and the very best of customer service are paramount.

At the beginning of 2019 I had the pleasure of being interviewed by a major industry publication, Catering Insight, where areas of discussion focused on our journey as a company so far, the current climate online for commercial refrigeration and catering equipment sector and my vision for the continued success and future of FFD. You can read the full interview here." 


Our Mission

Our mission at Fridge Freezer Direct is to deliver dedicated service and support to each and every individual customer and all at competitive prices. We believe that offering quality commercial refrigeration that suits every budget shouldn't be at the expense of reduced customer service. We continually strive to give our customers a fully rounded shopping experience from offering impartial, expert advice on choosing the right product and a seamless, easy to use checkout process through to stress-free delivery and full aftercare. 

Don't just take our word for it, read what our customers have to say or read more about our success stories in our Case Studies.


Our History

Fridge Freezer Direct Ltd has been trading online for over 10 years, although the business started out as Empire Drinks & Refrigeration Ltd (our sister company) trading as Fridge Freezer Direct. Our directors and some of our long serving staff have over 20 years of experience in the commercial refrigeration and catering equipment industry and use this knowledge to fulfil our mission to become the Number One online authority in our sector. We believe in offering all our customers, old and new, free, impartial advice plus genuine value for money and the best price possible on all our products.

With Circa 13,000 products sourced from over 30 different manufacturers and distributors, we are confident we have everything you could possibly need for your business. Our loyal customer base includes restaurants, bars, bistros and many, many other similar establishments from all corners of the country. We are also proud to have served many public sector organisations from police forces, MOD and hospital facilities all over the UK. Hailing from Hinckley, Leicestershire, we are perfectly situated in the middle of the country.


Our Suppliers

We source our extensive range of products from over 30 suppliers and manufacturers. From entry level products to some of the biggest names in the food service equipment arena, we can cater for every budget. Our strong relationships with the likes of True, Gamko, Foster and many more quality manufacturers allow us to offer our customers superior advice, products, and support all with great prices.

The majority of our suppliers are based in the UK ensuring that delivery is swift and our customers receive their orders in the shortest time possible. While we mainly distribute to the UK mainland, we are able to (and have previously) shipped to Europe and elsewhere in the world. If you need help shipping equipment worldwide, get in touch. We can help to make arrangements with couriers and shipping companies to make sure your equipment ends up where it needs to be. 


Our Team

At the heart of FFD are our dedicated teams. Each team specialises in their particular area, yet all work succinctly together to deliver a well-rounded professional experience for each and every customer. Continuously striving to develop and grow, our team undertakes regular training to guarantee that our customers can benefit from the highest level of expertise.

Our Sales

All of our sales team are fully trained and possess the experience to give expert, impartial advice to make sure that every customer invests in commercial refrigeration perfectly suited to their business' needs.   

Our Customer Service

Providing full and uncompromised support, our customer service team are there for our customers every step of the way whether with regards to delivery or any other aspect of after care. If you experience a problem, just get in touch and we'll help to get it sorted.

Our IT

Dealing with all aspects of ecommerce and any web related issues, our IT team strive to give our customers the best online experience possible.

Our Refrigeration Engineers

Unlike many other businesses in our sector, we benefit hugely from having our own fleet of fully qualified commercial refrigeration engineers providing service to the local area. This allows us to provide first class product information and support to our customers and also ensure that installation of equipment and ongoing support and maintenance of products is of the highest standard. In order to provide ongoing support to all of our customers, we have access to a network of engineers around the country, so that wherever you are based we can put you in touch with professionals that can deal with any issue.

Our Management

FFD has continually developed the internal management structure to ensure each and every department has clear direction and purpose. From our sales manager & customer service manager through to our finance director & managing director we ensure that all internal processes are rigorously tested and honed to ensure FFD operates at peak performance, day in, day out.


Careers

Having been an online presence for over 10 years, the longevity of FFD is apparent and as such we are always looking for talented individuals to join our team. If your interested in a career at Fridge Freezer Direct get in touch via our Careers Page


Contacting us

Our friendly and positive attitude means you will feel comfortable when speaking to us. We are always happy to help and, if you do not want to place your order online for any reason we are available to take phone orders. All of our sales staff have been expertly trained so you can be sure of a professional service every time, no question is too big or small. Feel free to call us anytime, even if it is just for advice, we are happy to help.

We have several contact methods, all of which we will reply to as soon as we can in a friendly, informative and polite manner. Contact Us via telephone, email or live chat.

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