Optimise Commercial Refrigeration with Custom Branding

Last Updated: 8th Nov 2024

In a competitive marketplace, effective branding is essential for maximising sales and establishing your brand image or the services available. They say that 'a picture is worth a thousand words', and by using well-designed branding and images on customer visible equipment, you can successfully get your message across without the literature.

As a trusted supplier of commercial refrigeration on a global scale, Tefcold have plenty of experience in helping their customers succeed. Whether through the equipment that they supply, the quality of their service and after sales care or their market leading branding, they have proven themselves an essential asset for multinational companies and locally owned independents alike.

Get In Touch for Details About Commercial Refrigeration Branding

If you want to;

✅Boost brand image

✅Increase sales

✅Create unique marketing material

✅Increase market visibility

✅Make a lasting impression on customers

Contact the FFD team today to discuss how custom branding can help to maximise your Tefcold commercial refrigeration and boost sales.

ice cream display freezer with blue and white stripe brandingice cream display freezer with blue and white stripe branding

What Happens During the Branding Process?

Vinyl wrapping is the most popular method of branding for commercial refrigeration, known for its durability and ability to create eye-catching colours that effectively promote brand messaging at a cost-effective price.

The use of vinyl wraps provides businesses with a captivating opportunity to transform standard equipment into striking marketing assets that draw customer attention. Its aesthetic appeal allows for a broad spectrum of designs, enabling companies to showcase their unique identity and connect emotionally with their audience.

It's as simple as 1, 2, 3... 

Step 1: Send over designs, colour schemes and placement to the FFD team. 

Step 2: We'll arrange for your Tefcold commercial refrigeration to be branded to your exact designs.

Step 3: Let your new unique, eye-catching equipment attract custom.

What Do We Need From You?

To make sure that your fridge branding is of high quality, and you get the best finish, please pay attention to the following requirements for designs.

 

  • All artwork must be supplied to size required for cabinet (preferably in a vector based format)
  • Designs should be a Press Ready PDF @ 100% size
  • All fonts must be saved as outlines
  • All images must be embedded
  • One computer file per equipment panel that will be branded
  • 4mm bleed
  • Designs should be clean and complete with no cuts, crop marks or printer marks

 

Get in touch with the FFD team and we can supply branding templates for specific Tefcold cabinets.

What is Branding?

Branding is a great way to get across everything you want people to know about your business and create the impression you want to make to your customers, all in a visual format. 

Getting the aesthetics right can really pack a punch and attract customers attention, and where better to place these images than on equipment that is in direct eyeline of the public.

Fridge branding can take many forms, from your business logo or slogans to snappy graphics that represent what you have to offer. Custom branding services available through FFD, takes the stress out of promoting your brand and guarantees a professional finish that is sure to boost sales.

Tefcold branded impulse coolerTefcold branded impulse cooler

What are the Benefits of Fridge Branding?

  • Cost Effective Advertising

Professional high quality branding subconsciously tells potential customers everything they need to know about your business. Proven to facilitate brand recognition and in turn brand loyalty (just think of Nike, Coca-Cola and Apple), branding can be a powerful marketing tool to drive sales.

  • High Quality & Durable Application

If you're looking for vibrant, popping colours, more sedate, dusky hues, crisp details, stunning graphics, durable application, long-lasting quality, and easy maintenance, commercial refrigeration branding solutions are guaranteed to deliver. Not only are you boosting profit through effective branding graphics, but you're also ensuring that branding meets professional, high standards, day in day out. FFD can liaise on your behalf with Tefcold, to do it once and do it properly!

  • Versatile & Customisable

Whatever equipment you want branding, you can introduce a totally unique design that's personalised to your business, to enhance customer shopping experiences. Choose your colour palette and typography to create truly individual results that set you apart from others.  

branded ice cream scoop display freezer with advertisingbranded ice cream scoop display freezer with advertising

What Can Branding Designs Include?

Branding is totally customisable and so you have total control over the final results.

You may want to include;

  • Logos
  • Slogans
  • Graphics (including of products or services)
  • Contact Information
  • Social Media Handles
  • Regular Promotions

What Commercial Refrigeration Can Be Branded?

Custom branding can be applied to any Tefcold commercial refrigeration however it is typically seen on customer facing display refrigeration, to maximise impact. It is regularly applied to ice cream refrigeration, display fridges and freezers, impulse coolers and serve overs, however can also be applied to other equipment in the retail and catering sectors.

Whether you need doors, end decals, or complete panels branding, we've got you covered.

upright display freezer with glass door and yellow branding panel on sideupright display freezer with glass door and yellow branding panel on side