Maximise Benefit from Design and Branding

The design and branding of your restaurant, cafe, bistro or ice cream parlour can influence guests before they have even eaten a meal or sampled any form of service. Getting it right can be a trial and error game, however, there are three main elements which should be considered when creating effective design and branding.

3 Top Tips for Design and Branding

1. Colour Scheme and Logo

Choosing the logo that will represent your brand is a critical element that warrants time, care and consideration, this will, after all, be what customers associate with your business. You may have a basic idea in mind however it's always recommended to approach a professional. They will be able to take your initial concept and turn it into an end result that truly reflects the ethos and values of your business. Equally the colour scheme that you choose can evoke certain feelings from potential customers. Bright and bold may work well for a fast food joint or dessert parlour however won't have the same impact in a more elegant setting. Again, a designer should be able to give you a choice of colour palettes that will work best in your industry. Make sure that you are entirely happy with any design before signing off as it will be this branding that your business is associated with, appearing on signage and advertising materials etc.

2. Get your Logo and Branding Out There

You will never achieve the desired level of brand recognition if you don't actively go out and reinforce your branding. Of course, there are the obvious methods such as signage on the front of your

Tefcold SCE Branded Scoop Ice Cream Display

premises, leaflets or pamphlets that can be distributed around the local area and local media advertising in papers or on billboards, but there are also other areas to consider. Advertising doesn’t necessarily mean that it all has to happen externally of your restaurant. Reinforce your brand within your premises with little touches such as logo serviettes, some modern artwork or simply with a personalised specials board.

3. Branding Equipment

What better way to reinforce your brand than to add your own custom flair to your equipment. While this may not be suitable for all premises and style of business, in the right setting with customer facing display refrigeration, it can guarantee that your business really packs a punch and enjoys maximum impact and reinforced brand awareness. Manufacturers such as Coolpoint, Interlevin and Pentland offer a branding service on a selection of their units so whether you're looking for commercial display fridges, countertop display freezers, commercial bottle coolers or soft scoop ice cream displays you can make sure that your customer-facing equipment does more than hold your products at optimum temperatures and attractively display what's available. All unique branding is applied by the professionals prior to delivery with expert results guaranteed.

One of the key objectives for any business should be to create a recognisable brand that customers can identify with. The key is to be creative with your approach and make sure that you use every available opportunity to reinforce brand awareness.