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The Uk's premier commercial refrigeration
& catering equipment specialist

We are closed from Wednesday 23rd December to Monday 4th December. Cut-offs for free next day deliveries are Tuesday 22nd December.



Williams has established itself as a brand you can trust and have proven popular with many businesses around the country. Equipment for a variety of uses is available, each able to deliver ultimate performance and customer satisfaction. If you’re looking for single or double door refrigeration, prep counters or reach in blast chillers, Williams can offer the perfect solution.

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Williams Refrigeration has developed a strong presence in the commercial refrigeration industry and a reputation for constant quality, performance, efficiency, reliability and innovation. For over 30 years this brand has supplied the catering and hospitality sector with practical equipment that is more than capable of dealing with demand.

This award winning manufacturer exceeds international quality standards guaranteeing superior results every time. Committed to excelling not only in the design process but also evolving with an ever changing market Williams have established itself as a brand that you can rely on.

Operating with their Greenlogic initiative this manufacturer aims to help their customers reduce their carbon footprint. By utilising efficient designs and advanced technology both manufacturing and operation processes minimise the impact made on the environment.

Working with an experienced team of designers and engineers Williams produce equipment that looks stylish and professional yet is still able to perform to the highest standards. Striking the perfect balance between aesthetics, usability, practicality and effectiveness all for amazing prices stands this brand in the perfect position to dominate.

Being based in Kings Lynn, Norfolk the head office is supported by additional premises in Edinburgh, Doncaster and Paddock Wood. The wide reach of Williams provides rapid delivery times and the opportunity to offer good levels of support. Also demonstrating market presence in Ireland, France, Middle East, China and Australia this brand is truly worthy of the acclaim it receives. 

Fridge Freezer Direct is rated 4.74 stars by based on 758 merchant reviews

4.74 / 5 Rating
758 Reviews
fast delivery.
Pleased with the fridge however getting it delivered wasn't as pleasing - after the sale almost falling through because they couldn't guarantee a time and then wanted our loading bay to accommodate them whenever they turned up- in a multi tenanted office!? Eventually we agreed on an afternoon delivery for an additional £45 as well as a collection of the old unit for a further £50 - what happened? They delivered at 09.45 and didn't know anything about a collection because they weren't told about it?! A very helpful lady by the name of Claire sorted it all out, the old fridge was collected 2 days later and we were not charged (the afternoon delivery charge was also refunded). Nice friendly company to deal with but being a go-between for a variant of manufacturers maybe they are at the mercy of 3rd party delivery companies who have their own delivery approach and are not bothered about the customer but rather their own targets.
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