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The Uk's premier commercial refrigeration
& catering equipment specialist

We are closed from Wednesday 23rd December to Monday 4th December. Cut-offs for free next day deliveries are Tuesday 22nd December.



Williams has established itself as a brand you can trust and have proven popular with many businesses around the country. Equipment for a variety of uses is available, each able to deliver ultimate performance and customer satisfaction. If you’re looking for single or double door refrigeration, prep counters or reach in blast chillers, Williams can offer the perfect solution.

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Williams Refrigeration has developed a strong presence in the commercial refrigeration industry and a reputation for constant quality, performance, efficiency, reliability and innovation. For over 30 years this brand has supplied the catering and hospitality sector with practical equipment that is more than capable of dealing with demand.

This award winning manufacturer exceeds international quality standards guaranteeing superior results every time. Committed to excelling not only in the design process but also evolving with an ever changing market Williams have established itself as a brand that you can rely on.

Operating with their Greenlogic initiative this manufacturer aims to help their customers reduce their carbon footprint. By utilising efficient designs and advanced technology both manufacturing and operation processes minimise the impact made on the environment.

Working with an experienced team of designers and engineers Williams produce equipment that looks stylish and professional yet is still able to perform to the highest standards. Striking the perfect balance between aesthetics, usability, practicality and effectiveness all for amazing prices stands this brand in the perfect position to dominate.

Being based in Kings Lynn, Norfolk the head office is supported by additional premises in Edinburgh, Doncaster and Paddock Wood. The wide reach of Williams provides rapid delivery times and the opportunity to offer good levels of support. Also demonstrating market presence in Ireland, France, Middle East, China and Australia this brand is truly worthy of the acclaim it receives. 

Fridge Freezer Direct is rated 4.72 stars by based on 831 merchant reviews

4.72 / 5 Rating
831 Reviews
Delivered item was damaged in transit, but damages not visible from outside of packaging. FF Direct insist that signature of receipt is proof of no damages! They were unable to resolve, until we contacted the manufacturer direct. Luckily Fosters are a very helpful company & they resolved quickly.
Very very happy so far , chiller came sooner that I thought and I’m very pleased , not noisy at all
Ruby’s delivery service.