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The Uk's premier commercial refrigeration
& catering equipment specialist

We are closed from Wednesday 23rd December to Monday 4th December. Cut-offs for free next day deliveries are Tuesday 22nd December.



Ice is an integral part of many operations and equipping your business with reliable machines is vital to success. The Simag range has got you covered so whether working in a bar, restaurant, hotel, pub, fishmongers, hospital or laboratory etc. the perfect piece can be found.

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Whatever your requirement Simag can offer a simple, reliable, robust solution. With attention to innovation, design and manufacture and a continual high level of quality control every product that leaves the manufacturing line achieves the perfect balance between performance, quality and convenience.

Offering affordable ice machines perfect for all needs Simag is fully accessible to all areas of the market whether a new start-up or a fully established business.

Based in Milan, Italy Simag have over 30 years of industry experience and have studied the market and evolved in line with changing demands ensuring that the products on offer are relevant to currant customer needs. This brand distributes equipment around Europe, Africa and Middle East, featuring in a range of business settings. A second site in Singapore increases the full extent of Simag’s reach by supplying the Far East countries and Australia.

Solid construction grants product longevity and with modular and integral options available the customer can find exactly the right ice machine that will serve well in the future. Using durable manufacturing materials Simag products are resilient in tough working conditions and continue to supply exquisite results time after time.

With a 24 month parts and labour warranty included as standard in the purchase price you are guaranteed the support and service you deserve should any unexpected circumstances arise. For ice machines that serve you well and produce consistent high results, Simag can deliver.  


Fridge Freezer Direct is rated 4.74 stars by based on 758 merchant reviews

4.74 / 5 Rating
758 Reviews
fast delivery.
Pleased with the fridge however getting it delivered wasn't as pleasing - after the sale almost falling through because they couldn't guarantee a time and then wanted our loading bay to accommodate them whenever they turned up- in a multi tenanted office!? Eventually we agreed on an afternoon delivery for an additional £45 as well as a collection of the old unit for a further £50 - what happened? They delivered at 09.45 and didn't know anything about a collection because they weren't told about it?! A very helpful lady by the name of Claire sorted it all out, the old fridge was collected 2 days later and we were not charged (the afternoon delivery charge was also refunded). Nice friendly company to deal with but being a go-between for a variant of manufacturers maybe they are at the mercy of 3rd party delivery companies who have their own delivery approach and are not bothered about the customer but rather their own targets.
Next day delivery made easy