Catering Equipment

Buying catering equipment can be a daunting and expensive task. With a myriad of products available on the market today, choosing the correct product for your company can be a minefield and the decisions you make will envitably either cost or save you thousands of pounds over the next few years. We have some good news for you however, we are here to help you make the right decisions! [Read more...]

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Buying catering equipment can be a daunting and expensive task. With a myriad of products available on the market today, choosing the correct equipment for your company can be a minefield and the decisions you make will envitably either cost or save you thousands of pounds over the next few years. We have some good news for you however, we are here to help you make the right decisions!

Catering Equipment Suppliers

Fridge Freezer Direct Ltd has been trading online for approximately four years now but our Mother company and the majority of staff employed at FFD, have over 50 years’ collective experience in supplying catering equipment and commercial refrigeration to the trade and public. Hailing from our head office in Hinckley, Leicestershire, we at Fridge Freezer Direct have made two very simple, although key points, the cornerstones of our business which are; excellent customer service and value for money. Fridge Freezer Direct are proud to announce we are members of CESA, the catering equipment suppliers association, giving you the peace of mind you are purchasing from a company which is assured in offering you professional advice and service. Please click here for the full CESA code of practice.

Customer Service

The majority of internet based businesses offer a very autonomous process for customers with, little to none, human interaction. This, along with the potential stigma of online transactions can, for a lot of customers, be an uneasy process. We, as a company, are only too mindful of this and therefore actively encourage and develop an ethos which is based on honest, impartial advice backed with genuine insider trade knowledge. Many of our telesales staff have actually worked as commercial refrigeration engineers so our working knowledge is second to non. Over half of our on-going business revenue is from returning customers, we believe this speaks volumes.

Value for money

We are often asked "why are you so cheap?" a reasonable enough question considering our discount catering equipment prices.
Pulling on years of solid on-going partnerships with distributors and manufacturers from within the catering and refrigeration equipment sectors, along with massive buying power and extremely low overheads that are intrinsic of internet based companies, Fridge Freezer Direct are able to offer our customers huge value for money on branded products as well as entry level, budget product lines.

Catering Equipment leasing or buy?

Our advice to all customers who are considering whether to either buy outright or lease is always the same. Wherever possible, always buy outright! Why? Because it will save you money in the long run and that, as we all know, is very important to anyone’s business. Obviously, this is not always possible. You may be a new start business with very little cash flow, there could be a thousand reasons why you are not able buy the equipment so essential to your business but, there is an alternative... Leasing your catering equipment can have huge advantages. Tax savings to name but one, are available on your catering and refrigeration equipment due to the fact it is classed as an operating cost of your business. For more information read our commercial leasing page.

New or Used catering equipment?

At Fridge Freezer Direct we specialise in supplying new catering equipment. All our products are sourced from a wide variety of manufacturers and distributors, carefully handpicked by our buying department to ensure the very best value for money without compromising quality or longevity of service. This is not to say that there isn’t a place for used catering equipment in the market. You may well find cheap catering equipment online from a second hand supplier but, and this is a big BUT... will it save you money in the long run? Used catering equipment can and will have a history with it. Equipment Breakdowns can have a costly impact during the peak service times of your business, something that needs to be fully and carefully evaluated during your purchase process.

Catering equipment manufacturers

Purchasing a branded product is often associated with higher prices however this is not always the case. Purchasing well known branded products gives you the peace of mind so essential to many businesses that are looking for hassle-free operation and service from their food and beverage service equipment. At Fridge Freezer Direct we aim to offer our customers those branded products at the best price possible. Our partnerships with the likes of Lincat and Parry allow us to offer quality equipment at highly competitive prices.